knk Customer Engagement GmbH
knk Customer Engagement GmbH is a young and dynamic start-up within the knk Group. Our emphasis lies on the business areas of Customer Relationship Management (CRM), Marketing Automation and Social Engagement, with a focus on the publishing and media sector.
This is how we work with you – „Connect. Engage. Inspire.“
As future providers we will secure your customer success. We are always up-to-date with the latest technology, but stay down-to-earth and likeable at the same time.
Our work is focused on providing our customers with security during the change process. We ask a lot. That is why we are sometimes a little demanding and “cost time”. However, we listen carefully.
As experts in the publishing and media sector, we will support you during your digital transformation. As we know the ropes with modern technologies, we can offer you the security you need. We know your challenges. We analyze your problems and tasks thoroughly, and develop individual approaches together with you
The knk Group
As part of the knk Group we do not just ensure that you can work with the latest Microsoft technologies, but also help you to apply them to the publishing and media sector. We see ourselves as the Microsoft Partner for publishers and as the future provider for modern software solutions.
knk Customer Engagement GmbH
We, as knk Customer Engagement, support you in putting your customers into focus, to communicate effectively with you during the whole customer journey and build long-term customer loyalty.
Alexander Woge, Managing Director of knk Customer Engagement GmbH about the team vision:
“CRM and Marketing Automation are areas, where publishers have to catch up compared to other industries. For real customer proximity has been neglected for many years in my view. You can only keep up with big players, such as Amazon, if you really know your customers and address them at the right time with the right message. Many publishers do not yet know, which extensive opportunities the Microsoft stack offers. At this point we want to begin and shape the future by the use of not yet commonplace technologies, such as Machine Learning.”
The founding of knk Customer Engagement was a strategic decision by the knk Group to develop further business practices beside the large business area of publishing software.
CRM, Marketing Automation and Social Engagement are young areas that have been transforming continuously, and have become more and more significant for many publishing and media houses. This required new, creative minds that can react on these rapidly changing technological challenges.
Backed by the extensive experiences with the publishing and media sector of the knk Group, we can promise to offer the best technology and consulting services for our customers.
Our heraldic animal
The dragonfly is our heraldic animal, that accompanies us everywhere.
In our view, the dragonfly symbolizes something very special, individual and precise. It is technically brilliant (the only flying object, that can fly forward and backwards at the same tempo), flexible and mobile. It indicates a healthy and balanced biotope. In addition, it has numerous metamorphoses (changes!) in its life starting from the larval stage to the grown-up dragonfly skinning itself when it grows. That way, it has adapted to changing environmental conditons during millions of years and exploited new niches.
This is exactly, what we help our customers with. And that is why the dragonfly symbolizes knk.
knk and the Publishing Industry
You will also find our site overview on a separate subpage, where you can find the precise addresses.