Two fundamental components are the prerequisites to bind your customers to your content long-term: You have to know your customers well and you have to interact with them personally. We have developed knk365 Audience Building to reach these goals efficiently
knk365 Audience Building offers you new options to look at your customers from different angles at the same time, and to use these insights automatically. By intelligent clusters and the derivation of personas, you will gain an ideal framework to interact with a mass of customers individually.
As you know exactly what your personas are interested in and what they expect, you can produce individual content purposefully and provide your customers with it. At the same time, Marketing Automation helps you customize all advertising activities. That way you will reach higher identification and commitment to your brand, your content and your authors with a high number of customers.