knk365 Media SalesEster Streck2018-04-18T14:12:35+00:00
Media Sales

Our Publishing Solution for your Media Sales Department

Media Sales then and now 

In the past, most advertising products were print objects. However, continuing digitization and increasing use of mobile devices has led to extensive changes in reading and consumption behavior. Besides classical print products, your customers now use a variety of different channels to gather their information.

Multimedia Campaigns

In order to reach the maximum reach for your customers, ads and media products today must not only be published in print, but also digitally displayed on websites and social media channels. Multimedia campaigns have to combine a huge variety of customized formats and services. This is a great challenge for many publishers and media companies.

knk365 Media Sales

Modern media sales software will help you to optimize your processes for new business models, to manage your advertising formats transparently and to create individual quotes for your customers.

knk365 Media Sales is the solution for you to satisfy your customers with customized, multimedia campaigns. The results are more media and advertising sales and higher customer satisfaction.

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Your challenges – Our solutions

knk365 Media Sales supports your media sales department through each step in the sales process. The system defines the single process steps, optimizes their execution and offers you intelligent support to manage your customers. It helps strike deals more quickly and generate new sales opportunities.

The integrated “Relationship Assistant” helps you proactively to plan your to-dos by means of the embedded task management.

The central process support in knk365 Media Sales minimizes manual processes and the effort your media sales team wastes when searching for information originating from different sources.

That way, you have more time for your customer service and the generation of new leads. The integrated quote history within sales opportunities provides transparency during the whole sales process. Furthermore, it gives you an overview into the different quote stages and your multimedia advertisement packages.

knk365 Media Sales allows you to store CI-compliant quote templates centrally that are easily accessible in your CRM system. That way, you can be certain that every single quote complies with your CI. In addition, it has a positive impact on the recognition and the image building of your brands.

Monitor your competitors and take efficient actions. Using clear analyses of your customer data, you can determine how much budget was spent for each advertisement measure in the previous year and how successful these actions were.

Based on that, you can plan your budget efficiently for the current fiscal year and use new business opportunities. Order confirmations can be sent via a standardized, automated process directly to the planning group.

As knk365 Media Sales has been optimized for all mobile devices and is even available offline, you can easily access all relevant customer information before a customer meeting en route. Besides information on your most important contact persons, you can look at the revenue in the past year and the results of the competitor analysis. During the customer meeting, you can edit created quotes directly on-site together.

You can even begin to do your follow-up after the appointment on the way back into the office. For example, you might create a detailed visit report in your mobile CRM system, or create tasks and resubmissions for the next day.

The system allows your ad sales department to get central access to all customer data, sales opportunities and upcoming tasks. That way, they gain a direct overview over all running processes. The increased transparency and measurability of the performance of your media sales department provides for the efficient and appropriate execution of your process steps.

Your benefits with knk365 Media Sales

  • Use the full potential of your clients: You can tell at a glance, which media services your customers have ordered. Furthermore, you can see how the generated revenue compares to the previous year and which services were bought from your competitors.

  • Offer your customers multimedia advertising campaigns: Offer your customers multimedia, object-independent advertising campaigns. That way, you can cover all channels including print, online, native advertising, social media and event services. All services and ad formats can be bundled object-independently in quotes and orders for your customers.

  • Full transparency by extensive reporting: The integration of Power BI helps you to visualize all your data conveniently and clearly. In addition to analysis of top customers, you can also summarize significant KPIs like the order backlog (ordered, disposed etc.) and freely definable reports for each media sales team, sales person, object or channel into individual dashboards.

  • Efficient work due to easy operation and mobile accessibility: Due to our modern interfaces and the constant availability on mobile devices we support modern methods. Personalized views, visual process support during the sales process and integrated task lists enable quick access to all relevant information.

  • Agency support: The system enables the full support of your customers’ agencies.

  • Limited access for sales agents: Provide limited access into the system to your external sales agents. Furthermore, you can offer all sales persons a central tool to support your daily tasks. The days of endless excel tables or chaotic email exchanges are therefore a thing of the past.